Brand Case Study
Overview
Aether is an ultra-premium credit card designed to redefine luxury through personalization and purpose. In addition to static perks, Aether uses AI solely to analyze a cardholder’s real-time spending habits and adjust rewards to match their top categories, offers bespoke concierge services, and includes benefits for philanthropic spending. The card’s name and design draw from the mythological element “aether,” symbolizing elevation, refinement, and an invisible yet powerful presence.